Difference between revisions of "True Leaf Market"

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'''True Leaf Market''' is a seed company based in [[:w:Salt Lake City|Salt Lake City]], Utah.
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{{Infobox company
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|company_name            = True Leaf Market
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|motto            =
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|company_type            = Private
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|foundation      = Logan, Utah (1974) by Demetrios Agathangelides
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|company_headquarters    = Salt Lake City, Utah
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|location_country = United States
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|location        =
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|locations        = <!--# of locations-->
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|key_people      = Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz (company owners)<ref name=catalyst/><ref name=UtahsOwn>{{cite web|url=https://www.utahsown.org/profile/true-leaf-market|title=True Leaf Market|publisher=Utah's Own (Utah Department of Agriculture and Food)}}</ref>
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|area_served      = worldwide
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|industry        = Horticulture, Agriculture
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|products        = seeds, microgreens, gardening supplies, sprouting supplies, fermenting and home canning supplies
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|services        =
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|revenue          =
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|operating_income =
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|net_income      =
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|num_employees    =
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|parent          =
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|divisions        =
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|subsid          =
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|caption          =
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|homepage        = https://www.trueleafmarket.com/
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|dissolved        =
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|footnotes        =
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|intl            = 
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}}
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'''True Leaf Market''' is an certified organic|organic seed company|seed and horticulture|horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.<ref name=catalyst/>
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==History==
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True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974<ref name=about>[https://www.trueleafmarket.com/pages/about-true-leaf-market True Leaf Market company information]</ref> by Demetrios Agathangelides, a Greek Americans|Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.<ref name=catalyst>{{cite web|url=https://catalystmagazine.net/utah-s-mountain-valley-seed-company/|title=Utah’s Mountain Valley Seed Company|first=Katherine|last=Pioli|date=March 1, 2014|magazine=Catalyst Magazine}}</ref> The company has since grown and merged with other companies, and has been renamed as True Leaf Market.<ref>[https://www.trueleafmarket.com/collections/mountain-valley-seed-co-new-home Mountain Valley Seed Company]</ref> As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.<ref name=catalyst/><ref name=UtahsOwn/> Today, True Leaf Market remains as one of the few hundred independently owned seed company|seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.<ref name=catalyst/>
  
 
==Leadership==
 
==Leadership==
Line 13: Line 43:
  
 
==Brands==
 
==Brands==
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True Leaf Market brands include the following.<ref name=about/>
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*Mountain Valley Seed Company
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*Handy Pantry Sprouting<ref name=HandyPantry>[https://www.trueleafmarket.com/collections/handy-pantry-new-home Handy Pantry]</ref> (sprouting supplies)
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*Wheatgrass Kits<ref name=wheatgrass>[https://www.trueleafmarket.com/collections/wheatgrass-kits-new-home WheatgrassKits.com]</ref> (wheatgrass supplies)
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*Bloom Master<ref>[https://www.trueleafmarket.com/collections/bloom-master-new-home Bloom Master]</ref> (hanging baskets and other growing supplies)
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*Stack and Grow<ref>[https://www.trueleafmarket.com/collections/stack-and-grow-planters-new-home Stack & Grow planters]</ref>
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*Living Whole Foods
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*Trellis + Co.<ref name=Trellis>[https://www.trueleafmarket.com/collections/trellis-co-new-home Trellis + Co.]</ref> (fermenting supplies)
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==Products==
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True Leaf Market products include:<ref name=DevourUtah/>
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*Non-GMO seeds (for planting flowers, vegetables, herbs, cover crops, etc.)<ref name=DevourUtah>{{cite web|url=http://devourutah.com/index.php/2015/09/11/good-seeds/|title=Good Seeds|date=September 11, 2015|first=Rebecca Ory|last=Hernandez|magazine=Devour Utah}}</ref><ref>[https://www.ksl.com/article/15969723 Mountain Valley Seed]</ref>
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*Sprouting seeds for growing microgreens and other vegetables and plants<ref>{{cite web|url=https://www.kued.org/modern-gardener/stories/growing-microgreens-and-sprouts-part-3-growing-and-eating|title=Growing Microgreens and Sprouts Part 3: Growing and Eating|newspaper=KUED (Utah State University)}}</ref>
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*Kits for microgreens (leaf vegetable|vegetable green, harvested after sprouting as shoots)<ref name=saltlaketribune>{{cite web|url=https://archive.sltrib.com/article.php?id=51207994&itype=CMSID|title=Microgreens: Harvest for all seasons|first=Kathy|last=Stephenson|newspaper=The Salt Lake Tribune|date=February 18, 2011}}</ref>
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*Wheatgrass seeds, kits, juicers, and supplies<ref name=wheatgrass/>
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*Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
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*Mason jar accessories, including fermenting kits<ref name=Trellis/>, home canning|canning supplies, and sprouting lids<ref name=HandyPantry/>
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The company also sells its products with major retailers and wholesalers, including Costco.<ref>{{cite web|url=https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/|title=Non-GMO trend hits the seed industry|first=Ken|last=Roseboro|date=December 28, 2015|magazine=The Organic & Non-GMO Report}}</ref>
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==Community engagement==
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One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin Regatta at Oquirrh Mountains|Oquirrh Lake in South Jordan, Utah every October.<ref>{{cite web|url=https://www.abc4.com/news/local-news/thousands-show-up-for-annual-ginormous-pumpkin-regatta-in-south-jordan/1538444030|title=Thousands show up for annual Ginormous Pumpkin Regatta in South Jordan|first=Jen|last=Gardiner|date=October 20, 2018|newspaper=ABC 4}}</ref>
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True Leaf Market also offers scholarships opportunities for students,<ref>[https://agsci.psu.edu/students/news/2019/true-leaf-market-scholarship-opportunity True Leaf Market Scholarship (Pennsylvania State University)]</ref> including the Demetrios Agathangelides Scholarship.<ref>[https://www.trueleafmarket.com/pages/scholarships True Leaf Market scholarships]</ref>
  
 
==References==
 
==References==
 
{{reflist}}
 
{{reflist}}
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==External links==
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*[https://www.trueleafmarket.com/ True Leaf Market official website]
  
 
[[Category:Companies]]
 
[[Category:Companies]]

Revision as of 13:36, 6 April 2019

True Leaf Market
Type Private
Founded Logan, Utah (1974) by Demetrios Agathangelides
Headquarters
Key peopleRobb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz (company owners)[1][2]
Area servedworldwide
IndustryHorticulture, Agriculture
Productsseeds, microgreens, gardening supplies, sprouting supplies, fermenting and home canning supplies
Contact {{{contact}}}
Reference {{{reference}}}

True Leaf Market is an certified organic|organic seed company|seed and horticulture|horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.[1]

History

True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974[3] by Demetrios Agathangelides, a Greek Americans|Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.[1] The company has since grown and merged with other companies, and has been renamed as True Leaf Market.[4] As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.[1][2] Today, True Leaf Market remains as one of the few hundred independently owned seed company|seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.[1]

Leadership

Kaitlin Jones, co-CEO
Lance Heaton, co-CEO
Parker Garlitz, co-CEO
Robb Baumann, co-CEO

The co-CEOs of True Leaf Market are currently:[5]

  • Robb Baumann
  • Lance Heaton
  • Kaitlin Jones
  • Parker Garlitz

Brands

True Leaf Market brands include the following.[3]

  • Mountain Valley Seed Company
  • Handy Pantry Sprouting[6] (sprouting supplies)
  • Wheatgrass Kits[7] (wheatgrass supplies)
  • Bloom Master[8] (hanging baskets and other growing supplies)
  • Stack and Grow[9]
  • Living Whole Foods
  • Trellis + Co.[10] (fermenting supplies)

Products

True Leaf Market products include:[11]

  • Non-GMO seeds (for planting flowers, vegetables, herbs, cover crops, etc.)[11][12]
  • Sprouting seeds for growing microgreens and other vegetables and plants[13]
  • Kits for microgreens (leaf vegetable|vegetable green, harvested after sprouting as shoots)[14]
  • Wheatgrass seeds, kits, juicers, and supplies[7]
  • Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
  • Mason jar accessories, including fermenting kits[10], home canning|canning supplies, and sprouting lids[6]

The company also sells its products with major retailers and wholesalers, including Costco.[15]

Community engagement

One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin Regatta at Oquirrh Mountains|Oquirrh Lake in South Jordan, Utah every October.[16]

True Leaf Market also offers scholarships opportunities for students,[17] including the Demetrios Agathangelides Scholarship.[18]

References

  1. ^ a b c d e <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Pioli, Katherine (March 1, 2014). "Utah's Mountain Valley Seed Company". Catalyst Magazine.
  2. ^ a b <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"True Leaf Market". Utah's Own (Utah Department of Agriculture and Food).
  3. ^ a b True Leaf Market company information
  4. ^ Mountain Valley Seed Company
  5. ^ https://catalystmagazine.net/utah-s-mountain-valley-seed-company/
  6. ^ a b Handy Pantry
  7. ^ a b WheatgrassKits.com
  8. ^ Bloom Master
  9. ^ Stack & Grow planters
  10. ^ a b Trellis + Co.
  11. ^ a b <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Hernandez, Rebecca Ory (September 11, 2015). "Good Seeds". Devour Utah.
  12. ^ Mountain Valley Seed
  13. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Growing Microgreens and Sprouts Part 3: Growing and Eating". KUED (Utah State University).
  14. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Stephenson, Kathy (February 18, 2011). "Microgreens: Harvest for all seasons". The Salt Lake Tribune.
  15. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Roseboro, Ken (December 28, 2015). "Non-GMO trend hits the seed industry". The Organic & Non-GMO Report.
  16. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Gardiner, Jen (October 20, 2018). "Thousands show up for annual Ginormous Pumpkin Regatta in South Jordan". ABC 4.
  17. ^ True Leaf Market Scholarship (Pennsylvania State University)
  18. ^ True Leaf Market scholarships

External links

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