Directory:World Sport Group

World Sport Group
Slogan	Taking Asian sport to the world and bringing the world to Asian sport
Type	Private Company
Founded	1992
Founder	Seamus O’Brien
Headquarters	Singapore
Key people	Seamus O’Brien, CEO Andrew Georgiou, COO
Industry	sports marketing sports sponsorship
Products	Sports Marketing Sports Sponsorship Sports Content Sports Event Management
Contact	8 Shenton Way, #30-01, Singapore 068811 +65.6826.2688 Web: [1]
Reference	NAICS: 32311, 32312 Region: Singapore

World Sport Group is Asia's leading sports marketing, media and event management company.We features almost 600 sport event days and more than 5000 hours of sports programming annually, across more than 30 countries in the region. World Sport Group has been at the forefront of Asian sport since 1992. We manage a roster of the top Asian sports and Asian sports events. We are the largest producer, distributor and supplier of sports programming in Asia.Headquartered in Singapore with eight regional offices in Beijing, Beirut, Delhi, Hong Kong, Mumbai, Seoul, Sydney and Tokyo.World Sport Group has more than 150 staff and our shareholders are Dentsu, Lagardѐre Sports and International Sports Events.

History

2009

• World Sport Group (WSG) is appointed the global media and marketing partner for OneAsia, the first ever professional golf tour to unite the entire Asia-Pacific region. Each OneAsia event offers a purse of at least US$1 million – an unprecedented development in the region.

• WSG renews its agreement as exclusive marketing and media partners of the Asian Football Confederation (AFC) through to 2020. The new deal commences in 2013 just as the two organisations celebrate two decades of a unique and successful partnership that has taken Asian football to the world.

• WSG, together with its partners Perform Group and Content Craft, successfully delivered the digital broadcast of the inaugural Asian Youth Games (AYG) held in Singapore, generating more than 2.6 million page views from visitors from 141 countries on the event's official website – www.ayg2009.sg. The AYG is the first multi-sport event in the region to receive approval from the Olympic Council of Asia (OCA) to provide broadcast coverage for all of its competitions via digital channels. The WSG-led consortium provided host broadcaster services, content creation, site architecture and management; producing more than 165 live hours of action from nine sports during the Games.

2008

• Lagardѐre Sports, the world’s fastest-growing sports marketing company, acquired a 70- percent share of WSG. Together with Dentsu and International Sports Events (ISE), the Middle East’s largest rights-holder and media player, the Group offers a powerful sports and business network across the continent. By consolidating our market leader position and resources, we are uniquely positioned to continue growing Asian sport on a global level, as well as harness and secure new business opportunities in the region. This strategic agreement also benefits our partners – sport governing bodies, sponsors, broadcasters and ultimately, sports fans everywhere.

• In a ten-year deal valued at over US$1.5 billion, the Group acquired the global media rights to the Indian Premier League (IPL) – a domestic twenty20 cricket league that has changed the face of cricket forever.

• The Singapore Sports Hub Consortium, of which WSG is a member, wins the bid to build, operate and manage the nation’s first fully integrated and sustainable sports, entertainment and lifestyle hub that is due for completion in 2014. The Singapore Sports Hub is believed to be the first and largest Public-Private-Partnership (PPP) sports infrastructure project in the world.

2007

• In 15 years, WSG has grown to seven offices strategically located in Asia’s largest markets and most dynamic business and financial hubs – Beijing, Beirut, Delhi, Hong Kong, Mumbai, Singapore and Tokyo. Our team of more than 150 skilled and experienced personnel who are passionate about sport, are spread across these offices.

2006

• Signed global cricket icon Sachin Tendulkar under the Group’s player management program.

2005

• Produced the first live television broadcast from Pyongyang, of the 2006 FIFA World Cup GermanyTM Asian Qualifying match between North Korea and Iran.

2004

• Formed an alliance with Dentsu Inc., the world’s largest single-brand advertising and communications company, in a strategic move to consolidate our market leader position.

2003

• Renewed partnership with the AFC for a further ten years in a contract valued at over US$200 million.

2002

• Moved WSG's headquarters from Hong Kong to Singapore.

2000

• The Group brought together the consortium that successfully won the bid to acquire the ICC Cricket World Cup 2003 and other rights under a contract valued at US$550 million. This deal changed the fortune of world cricket and ultimately led to the renewal in 2007, of the International Cricket Council’s (ICC) properties for more than US$1 billion

1998

• Produced the first live television broadcast from Vietnam for the AFF Suzuki Cup

1996

• Established a partnership with the Asean Football Federation (AFF) and launched the region’s premier tournament and ratings leader, the AFF Suzuki Cup (formerly known as the Tiger Cup).

1994

• Established partnerships with the Asian Basketball Confederation (ABC) and the Asian PGA (now Asian Tour) to professionally manage their events.

1993

• Established a landmark partnership with the AFC to market their sport, events and television rights. Opened a second office in Dubai headed by Pierre Kakhia, President, West Asia later that year.

1992

• Founded in Hong Kong as Asia Sport Group by Chairman & CEO, Seamus O’Brien.

World Sport Group Services

Sport is a powerful platform for corporations to reach and engage with mass audiences of passionate consumers. It offers companies opportunities to build strong businesses by aligning their brand values to the values of sport.

By marrying sport and corporate values, World Sport Group has also played a pivotal role in the financial transformation of many sports in the region, laying the foundation that is essential for their long-term development. Sustainable revenues allow governing bodies to grow and develop their sports further from the grassroots to sell-out arenas. With two-thirds of the world’s consumers residing in Asia, now more than ever, the region is becoming the major focus of multinational corporations and brands for here is where their future growth will come from. Here, Asian sport is a powerful catalyst for reaching the mass consumer.

World Sport Group helps its partners harness the opportunities created through the union of sport and business by integrating the benefits that are generated from sponsorship, marketing, television, digital, team and athlete rights. World Sport Group is the team that unites these parties. Governments, sports organisations, sponsors, broadcasters, athletes and ultimately millions of fans and consumers are benefiting from this union.

With a pan-Asian vision, the widest geographic and demographic reach, and our unparalleled knowledge of regional and local markets, we are the partner of choice for rights-holders, brands, multinational corporations, broadcasters and governments. We create value by establishing relationships of trust, maximising opportunities, providing solutions and targeting growth for clients.

Sponsorship

Sales, Rights Delivery, Servicing

Sport is a powerful platform for corporations to reach and engage with mass audiences of passionate consumers. It offers companies opportunities to build strong businesses by aligning their brand values to the values of sport.

By marrying sport and corporate values, World Sport Group has also played a pivotal role in the financial transformation of many sports in the region, laying the foundation that is essential for their long-term development. Sustainable revenues allow governing bodies to grow and develop their sports further from the grassroots to sell-out arenas. With two-thirds of the world’s consumers residing in Asia, now more than ever, the region is becoming the major focus of multinational corporations and brands for here is where their future growth will come from. Here, Asian sport is a powerful catalyst for reaching the mass consumer.

World Sport Group helps its partners harness the opportunities created through the union of sport and business by integrating the benefits that are generated from sponsorship, marketing, television, digital, team and athlete rights. World Sport Group is the team that unites these parties. Governments, sports organisations, sponsors, broadcasters, athletes and ultimately millions of fans and consumers are benefiting from this union.

With a pan-Asian vision, the widest geographic and demographic reach, and our unparalleled knowledge of regional and local markets, we are the partner of choice for rights-holders, brands, multinational corporations, broadcasters and governments. We create value by establishing relationships of trust, maximising opportunities, providing solutions and targeting growth for clients.

Event Management

Management, Promotion, Implementation

The challenges confronting organisers of sports events across Asia are many and varied. Yet every year, World Sport Group stages more than 600 days of world-class events. We have the first-hand knowledge of local cultures, languages and customs. We apply our expertise in event management to create and organise dynamic sporting events all across Asia.

We manage and implement the whole spectrum of services from the initial concept and planning, through to sponsorship sales and servicing, venue dressing, signage, hospitality, ticketing, merchandising, promotion, transportation, accommodation, media management, website development, television production and broadcast.

For the rights-owners and athletes, we provide high standards of professional administration and management that enhance the image and grow the value of each sport. For our corporate partners, we guarantee the implementation and delivery of sponsor rights and benefits to gain maximum exposure for their brands. For our broadcast partners, we provide quality content from these events that drive television ratings. We generate headline news for the media and give fans an unforgettable experience.

Content

Sales, Licensing, Distribution

Sporting events in Asia generate incredible levels of interest and viewership across the continent. Access to this quality sports content for television and digital platforms is the defining factor for growth, particularly in this region where broadband and mobile penetration is among the highest in the world.

Our television division is the largest producer and supplier of live and post-produced sports programming in Asia. We oversee the broadcast and content management from our 600 event-days and over 5000 hours of live sports programming annually, across more than 30 countries in the region.

We capture all the drama, action and excitement in the form of digital sports content that is beamed to hundreds of millions of fans wherever they are in the world. We provide a complete service from point of sale through to live production, to the delivery of the signal that is transmitted via satellite, broadband and wireless into millions of Asian households, computers and mobile phones. The live television, broadband and mobile coverage of some of the region’s top events plays a crucial role in the evolution of our vision to take Asian sport to the world.

Production

Live, In-Studio, Customised

World Sport Group is the largest producer of sports programming in Asia. Our television division manages the live on-ground production of its extensive portfolio of some of the region’s top sporting events and ratings leaders including the AFC Asian CupTM, 2014 FIFA World Cup BrazilTM – Asian Qualifying Rounds, FIFA Club World Cup, Barclays Singapore Open and the Indian Premier League (IPL) for its global network of broadcast, broadband and mobile partners.

The Group has also managed the production of sports content for CNBC Sports’ Asia and Europe for several years. For the 2007 ICC Cricket World Cup, we were contracted to produce customised coverage of all 51 matches for Sony/SET-MAX’s Extraa Innings’s daily in-studio show.

Our Singapore-based headquarters houses state-of-the-art post-production facilities with fully networked graphic design, non-linear editing, audio recording/mixing and dubbing facilities. Its post-production unit produces several award-winning multi-language weekly magazine shows that are aired on terrestrial, satellite and cable networks worldwide.

Consulting

Strategy, Planning, Development

Using our in-depth knowledge of sport and business, we have helped sports governing bodies, rights-holders, brands, multinational corporations, broadcasters and governments achieve their goals by creating and then maximising the opportunities offered by the sports value chain. We begin with a clear objective, built on a sound and well-supported infrastructure that includes professional administration and management.

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External links

• Milson Printing website

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